Privileged Communication is an independent communications consultancy with offices in Columbus, Ohio and Washington, DC. Owned and operated by industry expert, Brian Goldthorpe, Privileged Communication specializes in messaging, strategy and crisis response.
Both proactively, and also in response to crisis situations, Privileged Communication provides the language and tactical expertise required for each of our clients secure a competitive advantage and protect their reputation, while also creating opportunity from crisis.
Having recently surpassed a decade of continuous operations, and bolstered by over 17 years of experience as a communications strategist, Brian Goldthorpe has built Privileged Communication on the back of three services -
Messaging: Defined at Privileged Communication as the selection and construction of language (words and phrases) with the goal of sending a compelling, professional and memorable message to an audience. This is one of a very small number of tasks that touch every part of a client's work. Clear and consistent messaging is vital for success.
Strategy: If messaging is about how we select and combine language, strategy is all about distribution. What tools and mechanisms do we use to guarantee that the message gets in front of key stakeholders. The most often used distribution tools include interpersonal communication, public speaking, utilization of print and television media (interviews and press releases), and the use of digital (online) communication technology, including content for a website and social media. Effective communication requires an alignment of the optimal message with the best medium to reach and engage a targeted audience.
Crisis Response: When most people think of the word crisis, they typically associate it with acts of war and natural disasters. At Privileged Communication, we apply theories about how to respond and communicate during those types of crises, to crises of reputation or confidence.
Our working definition of “crisis” for is a broad one, including constituent concerns, stakeholder complaints, allegations of unprofessional or illegal conduct, problems with staff or board members, misuse of funds and seemingly unlimited variety of personal problems that can wreak havoc on professional reputations.
When an individual, a public figure, an organization, a business or government entity, an institution of higher learning or professional sports franchise has its integrity, professionalism or conduct called into question by group of people whose opinion of them fundamentally affects their future prospects, it’s time for Privileged Communication to intervene.
Knowing whether to respond, when to respond and how to respond - coupled with strategies that create opportunities from increased visibility is valuable part of what we provide to our clients when their reputation is at stake.
Though specific recommendations vary for each client, we have a set of overarching principles that govern every crisis response engagement. We promote honesty, transparency, and consistent, strategic communication coupled with relentless assessment of success measures throughout, and the ability to adjust messaging and tactics throughout the process. Progress reports and regular status updates guarantee that all information is shared with approved internal and external stakeholders per the client's approval, provided there are no legal implications in doing so.
Our work has proven that rigorous adherence to the preceding operating principles, as well as client engagement are the key factors that separate those who can endure a crisis, and those who are irreparably damaged.